One of the most common questions I hear from bloggers today is “How long should a blog post be?” But actually, the answer is ambiguous. We all have expectations about when we want to publish our articles, and sometimes they’re so high that we can’t start — on our own, for instance — until we have stats to prove it.
Other times we don’t think about the length of the article until we’re ready to post it. This rarely happens when working on a blog for the first time, but for the second time. I must admit I found out on the last day of my project that I needed a longer piece this time around.
The truth is, it depends on a lot of factors.
Why is this important?
Here’s the concept: The right length of a blog post is one that helps the author and readers of that post.
I agree with this saying. My general views are that shorter is better. The more number of words, the more it will overload your brain and it will make you feel crappy and indecisive. The longer the blog post is, the more fluid it will be, and you will probably lack meaning if you’re writing a long blog post.
The stats are a good place to start. But a deeper dive into data reveals that correlation doesn’t necessarily equal causation. For instance, if you post more articles that don’t compare to last year’s blog traffic, you might assume that it’s because the article has a worse write-up than the one you had last year. This assumption is wrong, and there’s no guarantee it’s because the article doesn’t measure up to your expectations. It might simply be because the blog community is smaller this year.
So what’s the right length? Probably about 500 to 1,500 words. Medium reports the ideal length of a blog post is 5 minutes to read or 1,000-1,500 words.